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COVERAGE & FOOTPRINT

“Identity is cause; 
brand is effect.”

Larry Ackerman

SA Camp Festival has grown to enjoy substantial national media coverage as well as international exposure.


The following variable media elements support the largest VAG motorshow on the continent of Africa and the coverage content occurs pre or post the yearly main event.

 

Television:
DSTV Channel 189 (Ignition TV) – 5 million average monthly viewers.

 

Radio:
94.7 Highveld (General) – Weekly average 1,2 million listeners.
Radio 702 (General) - Weekly average 700,000 listeners.
95.4 UJFM (General) - Weekly average 15,000 listeners.

 

Print:
Performance VW magazine.
The Star newspapers (Motoring Section).
Speed And Sound magazine.
Showtime magazine.
The Post newspapers (Limpopo coverage).

 

Online:
There are over 60 established websites, blogs and forums that attract coverage of the annual event.
Total online viewership during the February joie de vivre period reaches in excess of 7 million public eyes.


The assortment of brands doing event coverage, photographic posts and other motor related online entities are spread across a multitude of countries and the visual content is often seen on trending social media posts throughout 12 months of the year.

 

 

 

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Southern Automotive Camp Fest

South African Trademark No. 2014/00934
SA Camp Fest in Class 35 & 41 in the name of Cum Laude Productions.

SACF is proudly presented by

Cum Laude Events, VW dealerships and VAG enthusiasts across South Africa.

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