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“Identity is cause; 
brand is effect.”

Larry Ackerman

SA Camp Festival has grown to enjoy substantial national media coverage as well as international exposure.

The following variable media elements support the largest VAG motorshow on the continent of Africa and the coverage content occurs pre or post the yearly main event.


DSTV Channel 189 (Ignition TV) Petrolheads and/or Culture programs – 4 million monthly viewers.
DSTV Channel 251 (Soweto TV) – 7 million monthly viewers.
DSTV Channel 262 (Tshwane TV) – 2 million monthly viewers.
DSTV Channel 260 (Bay TV) – 1,5 million monthly viewers.


87.6FM (Featured coverage) – 12,000 average listeners.
94.7 Highveld (Presenter plug-ins) – Daily average 708,000 listeners.
Radio 702 (General discussions) - Daily average 409,000 listeners.
95.4 UJFM (Presenter plug-ins) – Daily average 11,000 listeners.


Performance VW magazine (4 page coverage) – undisclosed worldwide readership.
The Star Motoring (DPS coverage) – 85,000 readership (ABC ave Q3 2017).
Speed And Sound magazine (6 – 10 page coverage) – 35,000 readership (ABC ave Q3 2017).
Showtime magazine (full issue coverage) – 10,000 readership (non ABC estimate 2019).
The Beat newspapers (SPS coverage) - 18,000 readership (non ABC estimate 2019).


There are over 40 websites, blogs and forums that attract coverage of the annual event.
Total online viewership during the February joie de vivre period reaches in excess of 650,000 pairs of eyeballs.

The assortment of brands doing event coverage, photographic forums and other motor related online entities are spread across a multitude of countries and the visual content is often seen on trending social media posts throughout 12 months of the year.





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