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"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

SA Camp Festival offers potential sponsors a captive audience of up to 16,000 physical patrons over 3 full days. There are an extensive assortment of exquisite vehicles and new commercial products showcased at each event that reaches another 12 million viewers, readers and listeners through variable media.

The crowds who attend the show include a variety of leading industry traders which presents an excellent interaction platform for marketing of products and generating new customers. Attendance includes spectators from a wide range of LSM levels and the magnitude of the audience warrants a higher marketing R.O.I for event participation and business presence.

Prospective exhibitors furthermore enjoy brand association with other large brands. Current and past sponsors include Barons Volkswagen group, Bidvest McCarthy Volkswagen, Unitrans Volkswagen, Hatfield Volkswagen, CFAO Motors Volkswagen, Redbull, Webasto International, PVW Magazine (UK and USA), Goldwagen Group, Autobarn South Africa, Gulf Oil SA, Tracker SA, Shield Car Care, Makro (Massmart), Revo VAG Technik, Kwikfit, Alpine Car Audio, Rockford Fosgate, XTC Audio, Grolsch, Meguiars SA, Autoquip, Midas and ABSA.

According to a recent IDC Tech Marketing Benchmarks Study, event marketing on average constitutes 1/5 of the marketing budget of most big brands, which is a clear indication that events offer a unique opportunity for customers to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality. Event marketing needs to be an integral part of the demand generation mix, and a strategic combination of offline and online events are essential to any company’s bottom line.

A longstanding event such as the prominent SA Camp Fest is therefore an ideal marketing opportunity for large brand activations and product launches.



• For more information regarding sponsorship and exhibitor participation values click here>

• For more information on the annual Wolfsburg Project giveaway car>.

• For the event vending and exhibitor application form>


• For the bespoke event participation form> 



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